Follow up and Getting the Offer

Following up with people that have visited your home is very important. Stay in touch with every person who has visited your home until they say they are absolutely not interested. Contact them on a weekly basis.

People that have been to your home for a viewing may be interested but may not want to seem eager, so they are waiting for you to call.

Maybe they are undecided or your home could have been one of the first they visited. By calling back, you can ask them if they have any questions you can answer, or would they like to come back for a second showing.

Make sure every person who visits your home signs your Guest Log. You can’t follow up with people that haven’t left their name, phone number and email.

If you reduce your price at any time, make sure to call and email all the people that have visited your home regardless of their interest level. Interest gets higher as price goes down. Invite them all back for a second look. This may be enough to get them to submit an offer.

Sample call (one week after showing):
“Hi Mr. Smith. This is Rosie Jones from 123 Main St in Brampton. You were out with your wife Nancy last week to look at our home. I am just calling to follow up with you and see if you would like to come out for a second look or if you have any questions about our property?"
If he/she is not sure what is going on yet, just let them know you will stay in contact and keep them informed about what is going on. Ask questions like: have bought yet, where they are in their home buying plans, Is your home of interest to them at all? These questions will give you insight about where they are, and how much contact you should have with them.

You will have to respond to his/her answer.

If he/she says they are not interested in your home, just thank them for coming out and wish him/her the best of luck in his/her new home or in their home buying search.

If he says he/she is still interested, ask if they have any further questions or if they would like to come out for a second look. Update him/her on any new information you want them to know that might prompt them to make an offer.

If any prospective purchaser lets you know they are coming over to make an offer, call the people you think are still interested in your property from your Guest Log. Let them know that an offer is being presented to you, and that if they’re interested they too may want to present an offer. This will promote urgency and might get the fence sitters to present an offer fearing you may sell and they’ll miss out.

Keep all emails. This is an easy way to inform people of price changes, new renovations you have done as well announce your sale and to say thank you for coming out.

Communication is the key. So communicate your way to a big sale.